Pampero Rum

“The Spirit of the Wind – Rum label illustrations” Pampers Rum, the quintessence of Venezuelan premium rum, is a tribute to the artistry and rebellious spirit of the Llaneros. Just as its name suggests, Pampers Rum embodies the fierce and untamed nature of the “pampero,” a frigid gust sweeping across the pampas of South America from the west, southwest, or south.

Charged with an ambitious vision, I was tasked with capturing the essence of this wild wind, the indomitable cowboy, and the flowing grace of the horse, all merging seamlessly into the soul of this exquisite rum.

Diageo as client, commissioned by Design Bridge, I breathed life into the iconic horse and cowboy label illustrations. Design Bridge, in their brilliance, adorned this spirit with stunning labels, elegant typography, and vibrant colors. Thus, Pampero’s reimagined brand was born, embodying the “Spirit of the Wind.”